Sport

Samsung’s inspirational Olympic anthem

Sport

The Rio 2016 Olympic Games is finally here, and to celebrate, Samsung have released an inspirational video advertisement titled ‘The Anthem.’

As a continuation of Samsung’s global Olympic Games campaign, the TV and digital spot strives to break down barriers of geographicical borders and to unite the world by combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans around the world.

‘The Anthem’ opens with a young girl from Australia singing a line of the Botswana national anthem into a Samsung Galaxy S7edge.

Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the globe as they sing lines from other national anthems.

Each line follows seamlessly to form a brand new anthem, giving viewers a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections.

Six global athletes are featured within the ad, each of whom has a unique story of defying barriers and pushing through constraints to make meaningful progress and achieve his or her goals.

These athletes will also be featured in a variety of digital and social content, leading up to and throughout Rio 2016 which will tell their stories of defying barriers and overcoming obstacles, helping fans across the globe connect with what it means to “Do What You Can’t.”

‘The Anthem’ is a continuation of Samsung’s Rio 2016 Olympic Games global campaign centered on athletes who persevere and never giving up for the sake of making meaningful progress.

Earlier this year, Samsung began the campaign with the short documentary film, ‘A Fighting Chance’ to showcase the inspiring story of four Olympic hopefuls from diverse countries who are fighting constraints and pushing the limits to help their countries make history.

Samsung followed with ‘The Chant,’ which celebrates personal progress made by athletes and fans through devices like the Galaxy S7 edge and Gear IconX that help them to defy distance and stay connected.

Get inspired and watch Samsung’s ‘The Anthem’ in the player below:

This post is sponsored by Samsung, however the opinions are of the author.

Eden Hazard’s perfect kick

Culture, Sport

Lotus Bakeries challenges Eden Hazard to demonstrate the perfect kick, by hitting a target surrounded by thousands of coffee cups. The goal is to hit the target, after which a Lotus Biscoff will fall onto a saucer next to a fresh cup of coffee.

The talented Belgian football player currently plays for Chelsea, and the Belgium national team as an attacking midfielder and a winger, so he has no problem performing under similar pressures with hundreds of thousands of fans waiting for him to kick the ball accurately, every single time.

Eden Hazard The Perfect Kick Looking

Hazard is well known for his technical ability and accuracy with the ball, so giving him the daunting task of hitting the smallest target in front of a whole camera crew, and an intense wall of 10,000 cups just waiting to be smashed is a tense, but expected and exciting outcome. Can he do it, or will he smash all the cups? Watch the video in the player below to find out:

What did you think? Was it what you expected? And even more so, do you think you could do better? Why not show your perfect kick, and give yourself the incredible opportunity for you and a friend to meet Eden Hazard in London! Get creative, and think of any scenario where you can hit the target and display your perfect kick. Whether it be cracking the crossbar from the halfway line, or floating the ball into a basketball hoop with your exceptional left foot – it’s all to play for and we can’t wait to see what you can do!

Twice per month, Eden shares his favourite tricks you submit on his Facebook and Twitter page too, so your perfect kick will be shown around the world, to hundreds of thousands of people. To upload your video, simply go to the official website and click on the ‘Upload’ tab. From there you will be given the relevant instructions to enter.

Sponsored Video: Eden Hazard demonstrates the perfect kick

If you win the Perfect Kick competition, you and your mate will be sent to London to meet Eden Hazard in the flesh, and he’ll sign your favourite football shirt. You’ll also get to stay in a central London hotel and capture this once-in-a-lifetime event and share it with all your friends if you take a camera with you.

The event will be in August 2016, so make sure you’re available if you do win as you wouldn’t want to miss out! When talking about the competition and the perfect kick, Eden said: “Now I want to see your perfect kick. It doesn’t even have to be on a football field … Just make it fun, and then maybe I’ll see you in London…”

Sponsored Video: Eden Hazard demonstrates the perfect kick

Make sure you read the rules before entering this amazing competition, and please take care when performing your perfect kick!

Lotus Bakeries focuses on authentic specialities from the biscuit and cake world and specialise in the world famous Lotus Biscoff. They create caramelized biscuits, gingerbread, cake specialties, waffles and pepparkakor biscuits that’ll tease your tastebuds.

For more information on Lotus Bakeries, and the range of lotus biscuits available, please go their official website here.

This post is sponsored by Lotus Bakeries, however the opinions are of the author.

Home technology for a summer of sport

Sport, Technology

It’s an exciting time of year for us all as summer is rearing its head. Every year we wait for this time to come around and we absolutely love it when it does. The ice cream vans come out to play, the dusty shorts that seem to get lost in the bottom of our drawers finally come out and the sports events really start to kick off.

This year we have some amazing summer sporting events which are as exciting as the prospect of the sun potentially coming to us! There’s some major championships in the football world including the Champions League, some huge Cricket games in the Ashes lined up as well as the fantastic Tour de France. And that’s only a few events worthy of a full mention.

One of the major events we have to look forward to, is the annual F1 Monaco Grand Prix, which kicks off 21st May, until the 24th May. This is an amazing event, that has been going since 1929, but how did people that couldn’t make it over to Monaco to watch this event before? They certainly didn’t have a television that’s for sure!

The beauty of our current digital age is that we can experience events like this, right from the comfort of our own homes. Not only can we experience it, but we can watch, and listen in such high definition that it feels as if we are right there on the track. It’s not for the faint hearted, but it’s essential viewing!

So what do you need to kick-off your summer of sport to fully enjoy and appreciate every moment?

A massive television doesn’t just look great in your living room, it makes you appreciate everything that appears on it even more. Especially when it’s in super-high definition, and maybe even 4K. The extra money spent on a 4K television really is worth it, as you won’t need to upgrade for a long time, as the technology is so new.

Standard HD is fine, but if you really want to make it into the history books with your mates, it’s definitely something to consider.

Alongside the visual aspect of your home technology for the summer of sport, you’ll need a sound system to compliment what your eyes are experiencing – after all, you don’t want them to be left out right? Immerse yourself in the crowd at the cup final, or listen to that crisp cracking of the bat when watching the ashes.

So what do you need? Well if you’re thinking surround sound… then don’t. As over the last few years soundbar technology has gained such popularity – and there’s a reason behind that. These sound bars take away the unwanted cables, and nasty set-up process. It’s simply plug-and-play. Make sure to get one with Bluetooth compatibility, and it’ll provide the house with a full audio setup for all of your gadgets such as smartphones and tablets.

Enjoy this amazing summer of sport ahead, and experience the whole new world of technology available at your fingertips.

Reebok Challenges You To Be More Human

Sport

Reebok has launched a new campaign that challenges you to “Be More Human”. In this new campaign, the global-fitness brand wants to make it their mission to change how people perceive and experience fitness.

This comes in-hand with their new symbol, the Reebok Delta, which has three sides to represent represent the physical, mental and social change that comes through living a fitness lifestyle.

The “Be More Human” challenge calls-out for all those passionate individuals that go the extra mile in their fitness. The dedicated individuals that don’t do it for the money, or the prestige, but purely to make themselves better people.

Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves. People have the power to transform themselves physically, mentally and socially, but they can only do it by their own passion and heart – no one is going to drag them out of bed at 6am.

Fitness is a way of life, and a life that everyone should be living. This digital age has taken over many of us, and dragged us into the powerful screens, the social media vortex and left us unhealthier, and more unfit than ever before.

Reebok knows this is happening, and wants things to change for the better. So, are you man enough to “Be More Human”?