Rising Memphis artist Co Cash today released a music video for “Take Two,” the lead track off his recently released project F.A.C.T.S. In the hypercolor video Co flexes his designer favorites while his signature unstoppable flow is front and center. Directed by Zach Hurth, the video is available to watch now.
Co Cash’s debut Interscope Records project titled F.A.C.T.S was executive produce by longtime collaborator and hitmaker Tay Keith, who calls Co Cash “…one of the hardest rappers to make it out of Memphis.” The 12 track effort is an exploration of Co’s quick wit and a way with flow that’s bound to put the young rapper on everyone’s ‘artist to watch’ list. The project title stands for “FUCK A CRITIC I’m THE SHIT” which the young artist says is a message he’s trying to convey in all his music. The 24 year old went on to say “It’s saying, ‘Don’t worry about other people’s opinions, don’t listen to people hating—you know what you’re doing.”
A longtime secret weapon in his homeland of Memphis, Co Cash has built his name on his endless hooks and indomitable flow. Co developed his interest and passion for music in elementary school, mining inspiration from local heavyweights like Three 6 Mafia. In high school he created his own studio at home, and soon began posting his music online under the name Rico Dinero, changing his name recently with the signing of a major label deal. Since the early 2010s, he’s worked closely with Memphis hitmaker Tay Keith (Travis Scott, Drake, Moneybagg Yo), turning out tracks like his acclaimed single “Cash Day”—a 2018 release that’s amassed over 2.2 million YouTube views and landed Co on a “5 under-the-radar rappers from Memphis you should know about” list from The FADER.