Small changes can make a huge impact over time. And what better way to make a difference to the environment we have the privilege of being part of is to use a tool that helps us find the things we want, and at the same time helps the environment.
Ecosia is the search engine that plants trees. The company generates money by selling advertising space in their search engine. This money is used to support partners and other tree planting organizations. Which means that this innovative tech company have seemingly found a way to help the world through our need to find information.
Over 56 million trees have been planted by Ecosia so far. In their latest “Tree-Planting Update” they highlighted their reforesting project of former palm oil plantations in Sumatra, Indonesia. Their goal is to plant half a million trees as part of a wider project with the Sumatra Orangutan Society. This is just one of many inspiring ongoing projects to help the world. Again, all funded by people using a search engine.
The ten-year-old company has big goals to reverse the tide of deforestation and to plant one billion new trees by 2020. They are also fully transparent with their financial reports and tree-planting receipts. Each month you can see a full breakdown of how much money is made from your searches and where the money is being spent.
Your searches are also protected. They don’t store any information about your activity for longer than 7 days. No data is sold to other companies, and each search is encrypted. This does, however, come with much less intuitive searches. For example, when trying to search for local places, it’s harder to find what you’re looking for.
The Ecosia search engine can be used on your phone through their app, by adding the Chrome extension and by going to Ecosia.org.
Main image credit: © Ecosia