Nutritionally complete powdered food company Huel has managed to secure a huge investment of £20 million to continue to create new products and grow into new countries.

Huel creates nutritionally complete meal alternatives that contain all the proteins, carbs, and fats you need. Plus at least 100% of the European Union’s “Daily Recommended Amounts” of all 26 essential vitamins and minerals.

Their ultimate vision is to provide convenient, affordable and sustainable food for everyone. And with their first external investment since launching in 2015, they hope to speed up the launch of new products and expand around the world.

The UK-based company has already grown into Europe and the USA while remaining profitable since day one. They’ve now sold over 25 million meals across 80 countries with a team of 65 based in the UK, LA and Berlin.

Huel’s products offer a completely new way to consume food on a daily basis. They offer a diverse range of nutritionally complete foods in a convenient, affordable format, with minimal impact on animals and the environment.

Being nutritionally complete means each product contains the recommended balance of protein, carbs, fibre and fats, plus all 26 essential vitamins and minerals needed on a daily basis.

Person with Huel shaker landscape
You can drink on the go, even up here | Image: © Huel

They aim to combat food wastage, estimated at 30%, and lack of understanding of what constitutes a healthy diet leading to growing health concerns related to heavy meat consumption and increased obesity.

Huel is on its way of ensuring it becomes the ‘Food of the Future’, offering a sustainable solution for the current food supply chain.


Main image credit: © Huel

Categories: Food