July Talk have released a new music video for their sinister track ‘Push + Pull’ taken from their new album ‘Touch’.
The video, directed by Nadia Tan can be found in the player above. Produced by lead singer Peter Dreimanis and choreographed by co-vocalist Leah Fay, it premiered on Billboard last Friday.
Known for their provocative and prolific videos, the video for ‘Push + Pull’ precisely aligns with the band’s longstanding aesthetic of black and white imagery, whilst the album deals with the universally relatable themes of human connection.
Director Nadia Tan has this to say about the video: “I had a long phone conversation with Pete about the meaning of the song. He told me it was about Western excess, about our never-ending appetite, about the types of people who consume and consume and don’t know when to stop, more food, more mind-altering substances, more sex, more ‘likes’, more money, more things, I thought it would be interesting to try to capture these themes in the video showing various groups of people partaking in excess in different ways across North America over the course of one night.”
This summer, July Talk will be heading out on a European headline tour in September including shows in Glasgow, Manchester and London.
The follow-up to their self-titled debut, ‘Touch’ will be released on 9th September 2016 via Polypro Records.