Kindle is the Biggest Selling Product of 2011 and it's a Big Year for the Brits on

For the second year in a row, Amazon’s Kindle has become the biggest selling product of the year on The e-reading device topped the annual bestseller list and it was a big year for the Brits with Adele, The Inbetweeners and The King’s Speech all featuring in the top ten along with three entries from a certain boy wizard.

“Millions of customers are enjoying Kindle and sales of Kindle books in the three months following the launch of the all-new Kindle were almost five times higher than the same period last year,” said Christopher North, Managing Director of Ltd. “2011 also marks the end of an era with the final two Harry Potter films and the complete collection of movies all featuring in the top ten bestsellers of the year. Harry Potter has been a constant fixture at the top of the charts for over a decade and it could be a long time before there isa phenomenon quite like it again.”


    1. Kindle                                                ELECTRONICS
    2. Kindle Keyboard                                       ELECTRONICS
    3. 21 - Adele                                            MUSIC
    4. Harry Potter and the Deathly Hallows Part 2           DVD
    5. Call of Duty: Modern Warfare 3                        VIDEO GAMES
    6. The Inbetweeners Movie                                DVD
    7. Wired-Up HDMI Cable                                   ELECTRONICS
    8. The King's Speech                                     DVD
    9. Harry Potter - The Complete 8-Film Collection         DVD
    10. Harry Potter and the Deathly Hallows Part 1          DVD



    1. Kindle                                                ELECTRONICS
    2. X-Mi X Mini II 2nd Generation Capsule Speaker         ELECTRONICS
    3. Wired-Up HDMI Cable                                   ELECTRONICS
    4. Phonedevil Magic Screen Protector: Crystal Clear      ELECTRONICS
    5. Tecknet iPad2 Premium Folio Case/Cover                ELECTRONICS
    6. 21 - Adele                                            MUSIC
    7. Duragadget Genuine Leather Case & Cover for Kindle    ELECTRONICS
    8. The Help - Kathryn Stockett                           BOOKS
    9. TecknetM002 2.4G Nano Cordless Black Optical Mouse    ELECTRONICS
    10. Western Digital Elements 1TB External Hard Drive     ELECTRONICS

About opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle and Kindle Keyboard 3G with free 3G Wireless are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect‘s financial results is included in‘s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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