Fast rising San Diego quartet TRANSFER release a new single, Take Your Medicine, on Cool Green Recordings on October 3rd.
The second UK single from these leaders of an increasingly bouyant San Diego music scene, Take Your Medicine is taken from an album bound with anthemic choruses, psychedelic guitars and skewed pop hooks – a sound that clips stadium-sized riffs to anthemic lyricism. The single comes accompanied by an award-winning video by Radium/Reel FX and follows the band picking up two awards at this month’s San Diego Music Awards.
Says the band’s Matthew Molarius of the single, "This song is personal to me. Throughout my life I have had exposure to, and been curious about, psychoactive medication, its purpose and its application – not to mention the influence of the corporate machine of pharmaceutical companies. I spoke to the director, Nader Husseini about making a video to reflect the lyric and tone of the song and he developed an animation idea.”
"It’s an amazing piece of art. In the video, there’s a girl being attacked by a monster-like character with tentacles. It’s wearing a lab coat and magnifying glass and vials are sticking out of his back. It’s very weird and very dark." It has also been very favourably received: the video was awarded with the Platinum Remi (or first prize) at Houston’s 2011 International Film Festival.
"It’s an awesome video that combines 2D artistry with 3D Animation. Video directed by Nader Husseini."
Take Your Medicine
Awards aside, high praise is something TRANSFER has been gathering stealthily over the past little while. Since first recording and self-releasing Future Selves in the US, the four piece has supported The Killers and White Lies, and toured the UK with standout festival shows in Hyde Park, Hop Farm and T In The Park.
TRANSFER take their cues from what they describe as the "five basic food groups" of rock’n’roll: The Beatles, Pink Floyd, Led Zeppelin, Black Sabbath and The Stones, drawing further inspiration from the likes of My Morning Jacket, The Flaming Lips and Arcade Fire. "We love bands with big dynamics and big songs," says Molarius. "Experimenting with songwriting, using a variety of instrumentation, Incorporating cellos, strings and horns, as well as huge, ballsy blues and heavy soul."
A self-produced album, mixed by the band’s resident studio whizz, Shaun Cornell, Future Selves is both expansive and ambitious: psychedelic riffs burn with a poppy energy on Losing Composure and Like It Used To Be; Brian Wilson-style harmonies arrive swathed in chiming guitars and pianos on Take Your Medicine and the soulful Get Some Rest; the band even experiment with soaring prog rock on Enojado. Future Selves’ over-arching mood is of an epic album brimming with festival anthems and hefty rock riffola.
TRANSFER will return for further UK live dates this autumn, more news of which soon.
“A San Diego Four-piece with a mighty head of steam building up around them, Transfer have the sound of a band who could blast through into festival-conquering greatness. Without question, ones to watch”
The Sunday Times
TRANSFER: Jason Cardenas (guitar, vocals), Matthew Molarius (vocals, guitar), Shaun Cornell (bass), Andy Ridley (drums)
Notes on video
Radium/Reel FX Unites 2D Artistry With 3D Animation in Transfer’s Latest Music Video
The video is directed by Radium/Reel FX Art Director Nader Husseini and produced/edited by Radium/Reel FX Editor Amy Grieshaber. Several film festivals this year have already recognized the music video. These include the Dallas International Film Festival, Chicago International Movies & Music Festival, British Independent Film Festival, World Music & Independent Film Festival, FirstGlance Film Fest Philadelphia, SIGGRAPH and SIGGRAPH Asia Computer Animation Festivals and Houston International WorldFest where it won a Platinum Remi Award for Best Rock Music Video. “Take Your Medicine” offers a unique visual representation of the song’s lyrics, which question society’s growing dependency on prescription medications.
First, Husseini and Concept Artist Yashar Kassai developed two characters – the Girl and the Beast – which star in the piece. In the video, the Girl is a victim of hyper-medication, rendering herself lifeless and helpless at the hands of the Beast.
“Throughout the process, Nader constantly referred to the original designs of these characters in order to remain as true as possible to his initial vision and the specific aesthetic he wanted to achieve,” says Grieshaber. As with much of Husseini’s other work, the aesthetics retain a hand-drawn look and feel even though they are brought to life in CG.
About Radium/Reel FX
Founded in 1993, Radium/Reel FX (Dallas/Santa Monica) is an award-winning creative studio that produces animation and visual effects-driven content from “script to screen” for blue chip Entertainment and Commercial clients. The studio is known worldwide for its ability to craft innovative solutions, as well as the breadth of its capabilities which also include motion design, editorial and audio work. In addition, Radium/Reel FX develops original, multi-platform content for feature films and film franchises, and supports its creative endeavors with cutting-edge, proprietary technology. Radium/Reel FX is home to a roster of top creative talent, with a diverse and experienced team of almost 300 production executives, artists and staff who work between its Dallas and Santa Monica studios.