With an increasing amount of music now consumed online, British music streaming website we7 has created an interactive Musical Map, using the UK’s most streamed artists of 2011 to demonstrate we7.com’s unique radio functionality. we7 acts your own personal DJ and creates personalised radio stations based on the music you love.

Click on an artist or genre on the map and we7 will take you on a musical journey playing songs from and similar to those artists or genres. The map’s abilities are based on we7.com’s smart functionality that will create personal radio stations based on what artists, songs or genres users say that they love.

The Music Map reveals who the population of the UK are listening to online from we7’s 9.5m database of songs and the digital version is fully interactive, allowing users to immediately begin listening to radio stations based on the UK’s most popular artists this year.

The map offers an important insight into which artists’ music fans consider to be timeless in their genre. Long-established artists Prince and David Bowie feature as well as more recent chart-toppers Lady Gaga and the XX, revealing that the UK population, while consumed by the marketing juggernauts of contemporary artists, still enjoy a golden oldie.

The map is an illustration of the power of streaming music and reflects the new service being launched this week by we7. we7.com provides a free & easy, personal radio that allows unlimited listening of great music with the ability to make 50 on-demand requests for specific songs or albums each month.

By going to we7.com and just entering a song, artist or genre you will be played hours of music just for you.

Like commercial radio the service is free and uses advertising to ensure that artists and labels are fairly paid for each song that is played. For music fans who want to be in total control (or just hate ads) then a Premium service allows unlimited On-demand requests and the building of personal playlists for £5 a month or £10 a month for the delivery of the service on-line and on mobile devices such as Android and iPhones.

Steve Purdham CEO we7 said: ““we7 is about creating a smart, personal and intimate listening experience. We believe most people want radio stations that are personally tailored to them with the opportunity to occasionally request songs. It’s like having your own personal DJ who knows what you want to hear. As music streaming moves from early adopters to the mainstream we want to be at the forefront of delivering a simple and easy to use service that everybody can engage with.”

About the author

Hello. My name is Jack. I’m a Digital Creative based in Amsterdam. I write simple copy that works, and create engaging content that inspires.