adidas by Stella McCartney launches into the Fall/Winter 2018 season with a collection channelling the power of nature. With animal-inspired pieces designed to equip female athletes whatever the weather, the accompanying message serves as a reminder that everyone can do their bit to protect the world around them.
Taking this pledge to the next level, the campaign features new global ambassador Ming Xi who will bring the continued mission of LESS IMPACT = MORE POWER to life.
Designed to make a difference, the Fall/Winter 2018 pieces feature eco-innovative fabrics including recycled polyester, Parley’s Ocean Plastic®, ECONYL® yarn and organic cotton, in addition to razor-sharp technology such as Climaheat and BOOST.
With prints inspired by the resilience and elegance of endangered animals and nature, female athletes are encouraged to take a walk on the wild side and move with instinct, come rain or shine.
The launch of the Fall/Winter 2018 collection coincides with the announcement that Shanghai-born supermodel Ming Xi is the new global adidas by Stella McCartney ambassador. Confident. Driven. Passionate. She is the perfect embodiment of the adidas by Stella McCartney woman.
She strives to lead by example and inspire others with her positive energy and thirst for life. Most at home when training in the great outdoors, Ming Xi’s love for nature has manifested a desire within her to play a part in protecting our planet and to encourage other women to mean more in everything they do.
Main image credit: © adidas