Fresh off the back of their UK headline tour, which saw the band perform two exhilarating sold out shows at London’s Lafayette, Macclesfield band Cassia have today shared a brand new single, ‘Similar’. Premiering via Jack Saunders on BBC Radio 1, the single is the first taster of the band’s essential forthcoming album, and comes complete with an official video, directed by Vasilisa (Pixey, Phoebe Green).
Self-produced in the band’s Berlin studio, ‘Similar’ is a shining example of the band’s knack for helplessly catchy melodies, but it also carries an important message. Lead singer Rob Ellis explains, “it is about people hiding behind their social media profiles, saying things to and about someone that they would never say to their face and making unsubstantiated judgements.
That anonymity we have created for ourselves and the power it holds is something so easily and often abused, it’s scary really. We want to draw attention to how it can affect others, and encourage those guilty of making such comments to think about how they would feel if it were to happen to them. Cause we’re all so similar, no? It’s really important to us, as we want to be a part of a community that is kind and positive. If you wouldn’t say it to someone’s face, then you probably shouldn’t say it at all.”
‘Similar’ is the first single from Cassia since their ‘Magnifier’ EP earlier this year, which features the tracks ‘Gotta Get Through Til Monday’, ‘Right There’, ‘Vitamins’ and ‘Slow’, collectively championed on BBC Radio 1 by Annie Mac, Clara Amfo and Jack Saunders.
The release comes as the band have recently wrapped up their twelve-date UK headline tour and prepare to perform to crowds across Europe over the coming weeks. For a band whose live show has garnered them an AIM Award nomination for its magnitude, cementing their reputation as a first-class live act and Ones To Watch for 2022, it’s a much needed return to the stage – and they’ve loved every minute. Remaining date listings as follows:
30/11 – Ampere, Munich
01/12 – Artheatre, Cologne
02/12 – Molotow, Hamburg
03/12 – Lido, Berlin
04/12 – Naumanns, Lepzig
06/12 – Bitterzoet, Amsterdam