Impossible Foods announces a new strategic alliance today with Disney Parks, Experiences and Products. As part of the alliance, the food tech startup’s flagship product – Impossible Burger – will be designated as the “Preferred Plant-Based Burger” of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.
On February 28, Disney will debut Impossible Foods menu items at the Disney California Adventure Food & Wine Festival, including:
– Petite Impossible Burger with Guac and Pepper Jack Cheese at Avocado Time Marketplace
– Impossible Cheeseburger Mac & Cheese at Nuts About Cheese Marketplace
– Impossible Meatball Submarine at Paradise Garden Grill
The award-winning, plant-based Impossible Burger will soon be available at multiple locations across Walt Disney World Resort, Disneyland Resort and Disney Cruise Line, including Tony’s Town Square Restaurant in Magic Kingdom Park at Walt Disney World® Resort, Smokejumpers Grill in Disney California Adventure at Disneyland® Resort and more.
The alliance follows Disney’s September 2019 announcement of plans to add plant-based options at all major quick and table service dining locations in their U.S. theme parks. More than 400 plant-based dishes are now available at Walt Disney World® Resort in Florida, and more will be available at Disneyland Resort in California in spring 2020.
Impossible Foods Head of Culinary, J Michael Melton, will be offering live demonstrations on March 7 and March 8 as part of the Disney California Adventure Food & Wine Festival.
Editor note: The text in this article is taken directly from a press release.