Rapper and multimedia artist Jack Preston, and West Coast producer Jon Bom teamed up in 2019 to score the official soundtrack for Raymond Carr’s new indie Sci-Fi adventure film Joyriders.
The official music video for the film’s theme song, aptly titled “Joyride”, debuted on May 10, 2021. The song was released on all digital streaming platforms.
“‘Joyride’ was initially the film director’s idea, and we were able to bring it to life. The goal was to encapsulate the story and ethos of the main characters while capturing the excitement of the movie.” – Jack Preston
Atlanta-based rapper, producer and multimedia artist Jack Preston exudes the inventive ethos of Hip-Hop’s alternate world. The voices and sounds of music’s past innovators such as Outkast, George Clinton, Prince, among many others, have strong imprints in Preston’s music. Equally inspired and informed by J Dilla, Miles Davis, Herbie Hancock, David Bowie, Pablo Picasso, and Salvador Dali, Preston’s work carries a thread of awareness of the commonality between worlds, and propels us forward into the new and unknown. He balances street adjacent knowledge with social/community ambitions.
His delivery is rooted in southern dialect, wrapped in a bed of time-warped soundscapes and textures.
A military child raised between North Carolina, California, and Georgia, Preston’s surroundings have influenced both his art and unique approach to life. Much of Preston’s growth as a person inspired his multiple solo and instrumental projects, as well as a jazz fusion/alt-rock album with Preston’s band The Dojo called In the Land Of Wanderers. Preston’s solo and instrumental projects include Pickled Beets, The Language of Anguish, untitled#7, The Sonikah Project, and Trouble. Since the release of his 2015 album End of The Future, Preston’s music has landed in TV and film. His latest single “Joyride” became the theme song for 2021’s indie film titled Joyriders. Preston has collaborated with the likes of SMKA, Aleon Craft, Spree Wilson, Sa Roc, Yamin Semali, and Yani.
Outside of music, Preston is one-third of Grassroots tech empowerment collective and media company Digital Good Times, which has been the leading voice of important cultural conversations around people of color in tech and its social impact. Since 2014 Digital Good Times has worked to bridge the gap between disconnected communities by spotlighting compelling stories, producing engaging content and hosting collaborative events. The River, Preston’s third collaborative project with California producer Jon Bom and his first full-length album in six years, is set to release in January 2022.
“This film is about those who are left out. Those who society doesn’t feel are worthy of an adventure of this calibre. Maybe it’s because they’re too poor, or their culture doesn’t fit into the mainstream’s sense of what it means to be normal. The heroes of Joyriders aren’t “worthy” by any traditional sense of the word. I am interested in the question of what would society do if they suddenly realized that their most forgotten members have suddenly become their most important?” – Director, Raymond Carr
Three rowdy teens from the inner city stumble upon a dying alien who fuses their minds together enabling them to fly its spacecraft. Now, they must decide to use their new discovery to help the world that’s never cared about them, or escape into the unknown. Directed by Raymond Carr Jr. for Nina Puppet.