On Black Friday, Patagonia asked their customers and friends to help our home planet and the grassroots environmental groups in their communities by donating through Patagonia Action Works. They pledged to match their donations dollar for dollar, up to $10 million.

Over 17 days, customers and friends have donated $10 million. So, true to their word, Patagonia will match that impact for a total of $20 million to grassroots environmental organizations. This $20 million will go a long way to help these groups fighting harder than ever to protect communities that need it most, and defend the wild places and creatures who have no voice.

Tens of thousands of individual donors contributed to this $20 million gift, which will go to over one thousand organizations in the US and Europe. The majority of these groups have limited staff and modest annual budgets.

As well as the $10 million donation match, Patagonia will donate one percent of their 2019 sales to nearly 1,200 grantees.

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