For over thirty years Patagonia has tried to make the world a better place through their business. From telling people to not buy their products, to giving 100 per cent of their global retail and online Black Friday sales directly to grassroots nonprofits, it’s truly inspiring to hear what these guys are doing.

As Black Friday roles around the corner again, this time they’re taking a different approach. As of the big day, they will match every dollar you give to any Patagonia Action Works group. And you don’t even have to purchase a Patagonia product. Another bold move, but an amazing one to contribute to what they call their “Earth Tax”.

Through the month of December, you can choose to send a digital eCard, print a card from home or pick up a physical card in any Patagonia store and they’ll match your donation.

So why not give our home planet a break this holiday season and instead help the tireless, community-based groups working their asses off to make things better for us all.

Categories: Fashion