Silver Synthetic – “In The Beginning” (Official Video)

Announcing Silver Synthetic’s self-titled debut album out April 9th! Stream the first single “In The Beginning” here: orcd.co/silversyntheticbeginning
Pre-save/Pre-order the album here: orcd.co/silversyntheticalbum

“Are you living, or loving the life?” Everyone asks themselves this kind of question at some point and this video explores a character who doesn’t really have an answer. We don’t have an answer either and that is ok! Let’s call it an optimistic nihilism.
-Silver Synthetic

Produced with Fast Friends LLC
Director: Sam Aguirre-Kelly
Director of Photography: Connor James Reever
Bar Patrons: Olivia Kessler, Elyse Mason, Ruben Ramirez
K9: Shakey

Thank you Bud Rips Old 9th Ward Bar

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In the midst of the thick New Orleans summer of 2017, Chris Lyons of garage punks Bottomfeeders found himself sitting on a small batch of songs that didn’t quite fit the fuzzed-out pileups of that band. The new songs were more chiming, driving but relaxed, full of little corners begging to be filled with classic pop harmonies and wayward country licks. He called in his trusted confidants: Bottomfeeders drummer and longtime musical partner Lucas Bogner—the two started playing music together at the tender age of 15—plus bassist Pete Campanelli, and Kunal Prakash (Jeff the Brotherhood) dug the songs and signed on, and the quartet started playing in earnest, hunkering down in the practice space.

By the time the band played its first gig in late 2018 at the opening of Nola’s ManRay Records, the songs had multiplied and the members of the newly christened Silver Synthetic had become genuine rock & roll craftsmen. In a world that doesn’t seem capable of swaying, Silver Synthetic’s self-titled debut shakes and boogies.

It makes sense that the band’s first gig was in a record shop ‘cause folks, this is record nerd-core in a major way, evocative of the LP’s first golden era, as the late sixties oozed into the strange 1970s, with the requisite T-Rex stomps, Britfolk twists and turns, and dueling Verlaine/Lloyd guitars. It’s about warmth, and you can practically smell the gently glowing amp tubes on “In the Beginning,” which wafts along on a gust borrowed from Lou Reed’s beatific Coney Island Baby breeziness. With “Chasm Killer,” the boys lean into jammy heartland rock, almost approaching Silver Bullet Band territory at one point! Even when the band kicks into charging lean rock-n-roller, like on the Kinksy “Around the Bend,” there’s a laid-backness that allows more room for the spirit.

You could call Silver Synthetic rock & roll formalists, but the truth is they’re more like minimalists, stripping away tired clutter and unnecessary bloat and just zooming in on the essential.

(c) Third Man Records, 2021.