FOR IMMEDIATE RELEASE
August 4, 2016
OFFICIAL VIDEO FOR “RISE,”
KATY PERRY’S NEW SINGLE, OUT NOW
NBC Premiered Video On Tonight’s Primetime
Rio Olympics Preview Special
View now on VEVO: http://smarturl.it/RiseVid
Global icon Katy Perry has unveiled the official video for “Rise,” her anthemic new hit single. It can be viewed HERE on VEVO. The video finds Katy on a solitary journey, traversing the stunning red sandstone formations of Utah’s Snow Canyon and Sand Hollow State Parks. It was directed by Paul Gore (John Legend, Massive Attack, Amy Winehouse) and produced by Matthew Ayriss and Danny Lockwood. Kathleen Heffernan and Paul Laurens served as Executive Producers.
NBC premiered the official “Rise” video, airing it in its entirety during tonight’s one-hour Rio Olympics Preview Special, which was broadcast live from Rio de Janeiro, Brazil. “Rise” is serving as a soundtrack for NBC Olympics’ coverage of the 2016 games, including during its primetime broadcast of tomorrow’s Opening Ceremony.
Less than three weeks ago, Katy surprised the world with “Rise,” which immediately shot straight to No. 1 on iTunes in 56 countries. It was the No. 1 worldwide trending topic on Twitter upon release and has held strong, boosted by her inspirational performance at the Democratic National Convention.
More than 160 U.S. Top 40 and Hot AC stations have already added “Rise” and it is at 23 million in audience and growing. “Rise” entered Billboard’s Digital Songs chart at No. 1, becoming her 11th Digital Songs chart-topper. Katy’s NBC Olympics-inspired video for “Rise” has nearly 30 million views to date while views of the trailers for the official video neared six million in a few short days.
“Rise,” a powerful message of hope that calls for unity, perseverance and transformation in challenging times, was written by Katy Perry, Max Martin, Savan Kotecha and Ali Payami. It is available everywhere for streaming and download. Visit http://smarturl.it/KatyRise.
Katy Perry’s cumulative streams now exceed 10 billion worldwide and sheis the most-followed person globally on Twitter. Katy made her Capitol Records debut with 2008’s One of the Boys and cemented her status as a global superstar with the follow-up album, Teenage Dream (2010). PRISM, her most recent album, debuted at No. 1 on iTunes in 100 countries and has sold more than 11 million adjusted albums worldwide. With the singles “Firework” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy is the first female artist to earn two RIAA Digital Single Diamond Awards. She played to a total of two million people on the sold-out, 151-date Prismatic World Tour and headlined the Super Bowl XLIX halftime show, which set a record as the most-watched Super Bowl halftime show ever.